Get traffic sources

{
  analytics { webAnalytics {
    referrerSources(startMillis: 1788220799999, endMillis: 1790812800000) {
      referrerSources { source count }
      utmSource { source count }
      utmMedium { source count }
      utmCampaign { source count }
    }
  } }
}

{
  "data": {
    "analytics": {
      "webAnalytics": {
        "referrerSources": {
          "referrerSources": [
            {
              "source": "google.com",
              "count": 360
            },
            {
              "source": "direct",
              "count": 240
            },
            {
              "source": "linkedin.com",
              "count": 120
            }
          ],
          "utmSource": [
            {
              "source": "newsletter",
              "count": 150
            },
            {
              "source": "linkedin",
              "count": 90
            }
          ],
          "utmMedium": [
            {
              "source": "email",
              "count": 150
            },
            {
              "source": "social",
              "count": 90
            }
          ],
          "utmCampaign": [
            {
              "source": "drawing-launch",
              "count": 200
            },
            {
              "source": "september-news",
              "count": 40
            }
          ]
        }
      }
    }
  }
}

{
  analytics { webAnalytics {
    referrerSources(startMillis: 1788220799999, endMillis: 1790812800000) {
      referrerSources { source count }
      utmSource { source count }
      utmMedium { source count }
      utmCampaign { source count }
    }
  } }
}

{
  "data": {
    "analytics": {
      "webAnalytics": {
        "referrerSources": {
          "referrerSources": [
            {
              "source": "google.com",
              "count": 360
            },
            {
              "source": "direct",
              "count": 240
            },
            {
              "source": "linkedin.com",
              "count": 120
            }
          ],
          "utmSource": [
            {
              "source": "newsletter",
              "count": 150
            },
            {
              "source": "linkedin",
              "count": 90
            }
          ],
          "utmMedium": [
            {
              "source": "email",
              "count": 150
            },
            {
              "source": "social",
              "count": 90
            }
          ],
          "utmCampaign": [
            {
              "source": "drawing-launch",
              "count": 200
            },
            {
              "source": "september-news",
              "count": 40
            }
          ]
        }
      }
    }
  }
}

Find which websites and tagged links bring traffic to your Platform. Read referral domains alongside the UTM source, medium and campaign recorded in shared links. The example covers September 1, 2026 at 00:00 UTC (1788220800000) through October 1, 2026 at 00:00 UTC, exclusive (1790812800000). Replace the timestamps for your period. Web Analytics date bounds are strict, so the query starts one millisecond earlier to include the first instant.

Request

{
  analytics { webAnalytics {
    referrerSources(startMillis: 1788220799999, endMillis: 1790812800000) {
      referrerSources { source count }
      utmSource { source count }
      utmMedium { source count }
      utmCampaign { source count }
    }
  } }
}

{
  "data": {
    "analytics": {
      "webAnalytics": {
        "referrerSources": {
          "referrerSources": [
            {
              "source": "google.com",
              "count": 360
            },
            {
              "source": "direct",
              "count": 240
            },
            {
              "source": "linkedin.com",
              "count": 120
            }
          ],
          "utmSource": [
            {
              "source": "newsletter",
              "count": 150
            },
            {
              "source": "linkedin",
              "count": 90
            }
          ],
          "utmMedium": [
            {
              "source": "email",
              "count": 150
            },
            {
              "source": "social",
              "count": 90
            }
          ],
          "utmCampaign": [
            {
              "source": "drawing-launch",
              "count": 200
            },
            {
              "source": "september-news",
              "count": 40
            }
          ]
        }
      }
    }
  }
}

Use the result

const sources = response.data.analytics.webAnalytics.referrerSources;
const report = {
  referrers: sources.referrerSources.map(item => ({
    source: item.source === "direct" ? "Direct / no referrer" : item.source,
    sessions: item.count
  })),
  utmSources: sources.utmSource,
  channels: sources.utmMedium,
  campaigns: sources.utmCampaign
};

Each list contains up to 20 groups, ordered by count. Referrer counts describe recorded sessions; each UTM list counts sessions where that individual tag was captured. Missing referrers appear as direct. A literal UTM value of direct remains that tag’s value. The four lists are separate breakdowns. They do not join a source to a medium, campaign, registration or purchase. Their totals can differ, and summing returned rows can omit groups beyond the top 20. For example, share a link such as https://academy.example.com/courses/drawing?utm_source=newsletter&utm_medium=email&utm_campaign=drawing-launch. Creatora stores the first non-empty value received for each tag within a session. Use consistent names when comparing your links.

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