Compare traffic, registrations and paid customers

{
  analytics { webAnalytics {
    visitsByMonth(startMillis: 1788220799999, endMillis: 1790812800000) { total }
    pageViewsByVisitorType(startMillis: 1788220799999, endMillis: 1790812800000) { guests students }
  } }
  students(createdOn: { range: [1788220800000, 1790812800000] }) { id role createdOn }
  orders(status: { equals: [succeeded] }, closedOn: { range: [1788220799999, 1790812800000] }) {
    id closedOn amountNetCharge student { id role }
  }
}

{
  "data": {
    "analytics": {
      "webAnalytics": {
        "visitsByMonth": {
          "total": 1200
        },
        "pageViewsByVisitorType": {
          "guests": 1600,
          "students": 900
        }
      }
    },
    "students": [
      {
        "id": "33333333-3333-4333-8333-333333333333",
        "role": "student",
        "createdOn": 1788224400000
      }
    ],
    "orders": [
      {
        "id": "55555555-5555-4555-8555-555555555555",
        "closedOn": 1788228000000,
        "amountNetCharge": 49,
        "student": {
          "id": "33333333-3333-4333-8333-333333333333",
          "role": "student"
        }
      }
    ]
  }
}

{
  analytics { webAnalytics {
    visitsByMonth(startMillis: 1788220799999, endMillis: 1790812800000) { total }
    pageViewsByVisitorType(startMillis: 1788220799999, endMillis: 1790812800000) { guests students }
  } }
  students(createdOn: { range: [1788220800000, 1790812800000] }) { id role createdOn }
  orders(status: { equals: [succeeded] }, closedOn: { range: [1788220799999, 1790812800000] }) {
    id closedOn amountNetCharge student { id role }
  }
}

{
  "data": {
    "analytics": {
      "webAnalytics": {
        "visitsByMonth": {
          "total": 1200
        },
        "pageViewsByVisitorType": {
          "guests": 1600,
          "students": 900
        }
      }
    },
    "students": [
      {
        "id": "33333333-3333-4333-8333-333333333333",
        "role": "student",
        "createdOn": 1788224400000
      }
    ],
    "orders": [
      {
        "id": "55555555-5555-4555-8555-555555555555",
        "closedOn": 1788228000000,
        "amountNetCharge": 49,
        "student": {
          "id": "33333333-3333-4333-8333-333333333333",
          "role": "student"
        }
      }
    ]
  }
}

Compare tracked sessions, newly registered Students and distinct paid customers during the same period. This gives you an activity report for a launch or campaign. The example covers September 1, 2026 at 00:00 UTC (1788220800000) through October 1, 2026 at 00:00 UTC, exclusive (1790812800000). Replace the timestamps for your period. Web Analytics date bounds are strict, so the query starts one millisecond earlier to include the first instant.

Request

{
  analytics { webAnalytics {
    visitsByMonth(startMillis: 1788220799999, endMillis: 1790812800000) { total }
    pageViewsByVisitorType(startMillis: 1788220799999, endMillis: 1790812800000) { guests students }
  } }
  students(createdOn: { range: [1788220800000, 1790812800000] }) { id role createdOn }
  orders(status: { equals: [succeeded] }, closedOn: { range: [1788220799999, 1790812800000] }) {
    id closedOn amountNetCharge student { id role }
  }
}

{
  "data": {
    "analytics": {
      "webAnalytics": {
        "visitsByMonth": {
          "total": 1200
        },
        "pageViewsByVisitorType": {
          "guests": 1600,
          "students": 900
        }
      }
    },
    "students": [
      {
        "id": "33333333-3333-4333-8333-333333333333",
        "role": "student",
        "createdOn": 1788224400000
      }
    ],
    "orders": [
      {
        "id": "55555555-5555-4555-8555-555555555555",
        "closedOn": 1788228000000,
        "amountNetCharge": 49,
        "student": {
          "id": "33333333-3333-4333-8333-333333333333",
          "role": "student"
        }
      }
    ]
  }
}

Use the result

const start = 1788220800000;
const end = 1790812800000;
const sessions = response.data.analytics.webAnalytics.visitsByMonth.total;
const registrations = new Set(response.data.students
  .filter(student => student.role === "student" && student.createdOn >= start && student.createdOn < end)
  .map(student => student.id)).size;
const paidCustomers = new Set(response.data.orders
  .filter(order => order.closedOn !== null && order.closedOn >= start && order.closedOn < end &&
    order.amountNetCharge > 0 && order.student?.role === "student")
  .map(order => order.student.id)).size;
const pageRecords = response.data.analytics.webAnalytics.pageViewsByVisitorType;
const report = {
  trackedSessions: sessions,
  newRegisteredStudents: registrations,
  distinctPaidCustomers: paidCustomers,
  registrationsPer100Sessions: sessions > 0 ? registrations / sessions * 100 : null,
  anonymousSessionPageRecords: pageRecords.guests,
  accountAssociatedSessionPageRecords: pageRecords.students
};

Read registrationsPer100Sessions as an activity ratio. The API does not expose a visitor-to-Student join in these aggregates, so the numerator and denominator do not identify the same people. Repeat sessions, tracking gaps and registration outside a recorded session can affect the ratio. It is not a measured visitor-to-registration conversion rate. Paid customers include existing Students who bought in the period. Use registration-cohort conversion to measure how many newly registered Students became paying customers. This report excludes free Orders and Orders currently refunded or disputed; manually registered successful paid Orders are included. Orders without a linked Student cannot be counted as identified customers. The guests and students fields count anonymous versus account-associated session-page records. They do not count new visitors or registrations. The processing code checks actual close dates because the Order date filter also matches creation dates, and removes the inclusive upper boundary from the Student registration query.

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Compare traffic, registrations and paid customers

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